Delivering the customer's needs and wishes
The key to any successful submission [and bid]
is to write it for the specific customer.
This is what we always do. We do not 'cut-and-paste' and the concept of 'boilerplate text' is not recognised. All work is bespoke to your business and each associated customer.
The focus will be on providing a tangible benefit to your customer that will resolve both their explicit and underlying needs and issues,
You will show them that you understand them and are easy to do business with, and offer them a 'hassle-free' one-stop service.
As they read, they will be compelled to believe that you, above all others, offer the best outcomes.